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sonnen Australia

About the Company

sonnen believes clean, affordable, and reliable energy for all is one of the greatest challenges of our time.  sonnen is a proven global leader in intelligent energy management solutions that provide greater energy control for residential customers – contributing to a cleaner and more reliable energy future.  It is with great excitement that sonnen has just announced the establishment of a major manufacturing plant in Elizabeth, South Australia.  The plant is expected to produce 10,000 batteries a year for households in Australia, New Zealand and the Asia Pacific.  With the recent launch of the Home Battery Scheme, up to 40,000 households in South Australia will be eligible for subsidies to install sonnenBatterie systems under the $100 million government rebate scheme. In addition to manufacturing, the Elizabeth site will also accommodate sonnen’s Australian headquarters and its central Asia Pacific shipping facility.

The Role

What a time to join the sonnen family!  This is a unique combination of an exciting greenfield start-up with the stability and backing of a strong, established, and rapidly growing international business.

This key leadership role will develop and implement the Go-to-Market Strategy, acting as a hands-on leader to grow the business and create a high performing team. As the key interface between internal teams and partners, the GM Sales & Marketing will provide strategic direction, skills development, and a very strong personal contribution to the sales effort.

Reporting to the Head of APAC/Managing Director sonnen Australia Pty Ltd, the GM Sales & Marketing will be a dynamic and inspirational “leader” for the Australian marketplace to further develop key relationships with installation partners, distributors and OEM’s, which will be integral to sonnen’s growth in Australia and Asia Pacific.

This is a fast paced, highly autonomous role that will require you to provide local leadership for the global marketing and services functions of the business, effectively balancing strategic and tactical activities to ensure focus on delivering against set metrics for both short term and longer term growth.

Skills and Experience

Passion is a word you will hear a lot at sonnen.  You may ask why? sonnen is passionate about making a difference and working with likeminded people.  That is what makes them a success.  Your passion and motivation for this role will be key.

Immediate applications are sought from appropriately qualified and highly accomplished sales & marketing professionals with demonstrated success in a comparable domain. Your track record establishing and implementing high quality, strategic, integrated sales and marketing plans and previous experience leading the corporate sales & marketing function within B2B/B2C/B2B2C environments involving technically complex consumer products will be highly regarded. 

Ideally you will have experience working with a vendor in both a two-tier and single-tier distribution system including the associated partner sales and marketing support.  You will demonstrate creative, out-of-the-box thinking on channels and go-to-market options and have experience building and running digital lead generation and qualification activities.

Other important qualities include highly effective communication and collaboration skills, and the ability to build the roadmap, work with ambiguity, prioritise competing deadlines and utilise your strong commercial acumen whilst remaining focussed at all times on the customer experience.

This is an outstanding and pivotal Adelaide or Sydney based leadership role offering the opportunity to contribute to the growth of a dynamic entity in the renewable energy sector.


sonnen has invested in Australia and this is your opportunity to invest in the renewable energy sector.  Are you a lateral thinker?  An idealist?  A visionary?  A free spirit?  A world changer?  Then you are a sonnenWarrior.  You determine your own future.  You never content yourself with what is.  You love innovation, and let yourself be inspired and enthuse others.  You network with people openly, here and now. You are a radiant bundle of energy.  The sun (or Sonne as it is known in German) always shines on your face. This is the essence of sonnen – have big goals and tackle opportunities clearly and cleverly.

For a job and person specification, please click on the PDF Icon above or below.  To learn more about sonnen, please visit

Immediate applications should be addressed to Andrew Reed.  Please click on the Apply Today button to submit your application.

For a confidential discussion, please call Hender Consulting on (08) 8100 8827. 

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